(Become Tracking Expert)
Advanced Tracking Course
A Learning Should Never Be Stop.! Online & Offline Mode
Description
Learn Advanced Tracking both Client Side and Server Side for all types of Platforms.
What you will learn:
- Understanding and Building a Data Layer Using GTM
Understand how to build a data layer based on the website’s technology. You will learn how to create a data layer for all types of websites, including WordPress, Shopify, and custom-coded websites. - Understanding Client-Side and Server-Side Tracking in GA4
You will learn how to create standard and custom events in GA4 for both normal and eCommerce websites. This includes WordPress, Shopify, and custom-coded websites using client-side and server-side GTM. - Learn how to set up Google Ads conversion tracking with enhanced conversions for lead generation.
Learn Google Ads. Conversion Tracking with Enhanced Conversions.
Understand how to track conversions in Google Ads, including enhanced conversions, for lead generation and eCommerce websites built on WooCommerce and Shopify.
- Learn Advanced Facebook Pixel and Conversion API Tracking
Learn how to fully set up Facebook Pixel and Conversion API with deduplication and event match quality.
You will receive ready-to-use documents to implement tracking as per your requirements.
Who can enrol in this course?
1- Facebook and Google Ads professionals who want to grow their careers
2- Performance marketers looking to improve their tracking skills
3- Anyone who wants to upgrade their performance marketing skills.
4- Those who are not confident about real tracking implementation.
5- Marketers facing issues with broken eCommerce tracking.
6- Anyone who wants to learn the latest tracking methods and best practices.
About Course
Module 1 - Introduction
1. Understand the difference between web-based tracking and server-side tracking.
2. Learn the core concepts of GTM, including tags, triggers, variables, and data layers
3. Get a PDF document explaining the GTM structure.
Module 2- WoCommerce Based (Brower Side/ Client Side Tracking)
Learn how to populate the data layer in WooCommerce with ready-to-use codes and documentation.
Learn how to populate the data layer in WooCommerce with ready-to-use codes and documentation.
Learn how to populate the data layer in WooCommerce with ready-to-use codes and documentation.
Understanding GA4 eCommerce events
earn how to send all eCommerce events with the correct parameters to GA4 from WordPress using GTM, with ready-to-use codes and documentation.
Set up Google Ads conversion tracking using web GTM correctly, with step-by-step documentation.
Google Ads Conversion Tracking for eCommerce.
Implement Google Ads dynamic remarketing code using web GTM correctly, with proper documentation.
Google Ads Dynamic Remarketing Tag.
Set up browser-based Facebook Pixel using web GTM correctly, with step-by-step documentation.
Facebook Browser-Side Tracking.
Module 3- Shopify Based (Brower Side/ Client Side Tracking)
Learn how to create a Shopify development store for practice and testing.
Learn how to populate the Shopify data layer using code, with ready-to-use codes and documentation.
Shopify Data Layer – New Code.
Shopify Data Layer – New Code.
Learn how to send all eCommerce events with the correct parameters to GA4 from Shopify using GTM (browser/client-side), with ready-to-use codes and documentation.
Understanding GA4 eCommerce events.
Set up browser-side Google Ads conversion tracking in Shopify using GTM, with step-by-step documentation.
Learn how to set up Facebook Pixel on a Shopify website (browser-side tracking).
Module 4 - WoCommerce Based Server Side Tracking
Module 1: Introduction to Server-Side Tracking
Overview of Server-Side Tracking and its benefits
Comparison between Client-Side and Server-Side Tracking
Introduction to Stape Server Plan
Setup of Server-Side Google Tag Manager Container using Stape
Module 2: GA4 Server-Side Setup for WooCommerce
GA4 architecture for Server-Side Tracking
Creating and configuring GA4 Server-Side tags
Event mapping and validation for WooCommerce
Debugging and testing GA4 Server-Side implementation
Module 3: Facebook Conversion API (CAPI) – Server-Side
Overview of Facebook CAPI and its importance
Server-Side Facebook tracking for WooCommerce eCommerce websites
Event setup and data mapping
Testing and verification of CAPI events
Documentation walkthrough
Module 4: Documentation & Resources
PDF Guide: Facebook Server-Side Tracking (CAPI)
Best practices and implementation checklist
Module 5: Server-Side Container Configuration
Parameter exclusion in Server-Side GTM
Managing data privacy and consent considerations
Module 6: Server-Side Google Ads Conversion Tracking
Google Ads Server-Side conversion tracking setup for WooCommerce
Conversion validation and troubleshooting
Performance optimization and best practices
Module 5 - Shopify Based Server Side Tracking
Overview of Server-Side Tracking for Shopify
Step-by-step setup of Server-Side GA4 eCommerce Tracking on a Shopify website
Step-by-step setup of Server-Side Facebook Conversion API (CAPI) for eCommerce tracking on a Shopify website
Event configuration and data mapping
Testing and verification
Detailed implementation documentation
Setup of Google Ads Server-Side Conversion Tracking for a Shopify website
Conversion setup and validation
Detailed implementation documentation
Module 6 - Consent Mode V2 (Complete Setup using CMP)
Introduction to Consent Mode V2
What Consent Mode V2 is
Why Consent Mode V2 is required
Overview of URL-Based Tracking
Setting up a Consent Banner for Consent Mode V2 using a CMP (e.g., Cookiebot)
Configuring Consent Mode V2 via Google Tag Manager for Google-based tracking tags
GA4
Google Ads
Implementation for both Browser-Side and Server-Side tracking
Configuring Consent Mode V2 via Google Tag Manager for non-Google tags
Facebook Pixel (Client-Side)
Facebook Conversion API – CAPI (Server-Side)
Module 7 - Browser + Server Side Tracking for Lead Generation type Businesses
Overview of Lead Generation business models and tracking requirements
Types of forms used in Lead Generation websites
Different methods for tracking form submissions
Tracking non-iframe form submissions using Google Tag Manager
Element Visibility method
Thank You Page method
Sending form submission events to GA4 and Google Ads using Server-Side Tracking
Using Custom JavaScript to extract form data
Creating Custom JavaScript variables in GTM
Utilizing extracted data with tracking tags
Understanding Local Storage
Use cases in form tracking and attribution
Using Event Listeners to push form submission events to the Data Layer
Concept and implementation
Example: Contact Form 7 (CF7) event listener setup
Important Update
Google Ads new User Data Tag to setup Enhanced Conversion (Important)
Why Join Namaste Click ?
You don’t need to quit your job or college to become a digital marketing expert. At Namaste Click, we help you learn everything from basic to advanced digital marketing skills through practical, hands-on training.
Whether you’re a student, working professional, or entrepreneur — we support your journey with resume building, interview preparation, and career guidance.
Whether you want to boost your career or grow your business, the Masters in Digital Marketing Program at Namaste Click is your path to success.